POTS is a non-profit organization based in the Bronx. They provide multiple services, including a food pantry, daily services, and next-step legal services, for people under the poverty line in their community.
Personality
POTS believes that every person should be respected and have access to the essentials of life and the support necessary to achieve self-sufficiency.
SUPPORTIVE
WELCOMING
EMPATHIC
RESPECTFUL
WELCOMING
EMPATHIC
RESPECTFUL
Purpose
Our brand's purpose is not only to provide support but to create a foundation for one to thrive for themselves.
To provide support for people to achieve an equitable quality of life.
Logo Evolution
Service Logos
Color Palettes
Pattern
Iconography
Photography
Typography
Brand Identity Systems
Check out the full brand guidelines here
Credits
Sofiya Gutij – Brand Designer & Art Director
Natalie Betances – Brand Designer & Website
Jeanette He – Brand Designer
Disclaimer: This campaign was created for Dynamic Branding. It is not associated with the POTS brand.