Patagonia is a well-established clothing brand. In addition to selling outdoor and adventure wear, Patagonia uses its profits to support environmental missions around the globe. To add to their missions, Patagonia for the Planet app and campaign encourages more trees to be planted in NYC.
To promote the app, we created branded Instagram posts and stories that give a sneak peek into the app's features and the impact of planting trees.
The bus shelter advertisement is designed and illustrated by a local artist using sustainable chalk that won’t harm the environment or pollute the waters when washed away. It will encourage people to pose for their photos and post with the hashtag “#PatagoniaForThePlanet” on their socials.
Thank you seed cards will be included in your order package and will provide instructions for the “Track Your Tree” feature. Consumers can then repurpose the card by planting it in their garden.
Credits
Sofiya Gutij – Art Director, UX/UI Designer, Video Editor
Gabriela Sorto – UX/UI Designer, Video Editor, Designer
Alina Anthis – UX/UI & Brand Designer, Video Editor, Merch
Sergio Duran – UX/UI & Brand Designer
Disclaimer: This campaign was created for the Content-Centric App Design class. It is not associated with the Patagonia brand.